S. Ramprasath

Investment is the process of ‘Sacrificing something now for the prospect of gaining something later. It is an economic activity which involves creation of assets or exchange of assets with profit motive. Eventhough utmost care should be taken by the Individual investors while making investment decisions. Because sometimes emotions such as fear and greed may play a vital role while making their investment decisions. Keeping this in mind the authors in this paper make an attempt to analyse the attitude of the individual investors on select investments in Chidambaram taluk of cuddalore district. The study has been conducted among 100 individual investors living in different parts of Chidambaram taluk through a structured questionnaire. There is a general view that the research work should even be understood by the young budding research scholars. Keeping this in view no statistical tools have been used in this research paper.