R.S.R. Murthy

Security and safety are two main features desired in pharmaceutical chain supply but to attain the same is a challenging task. With the expectation of improved supply chain visibility for consumer goods, the RFID (Radio Frequency Identification) technology has been attracting considerable attention by manufacturers as well as government procurement agencies. RFID technique showed potential to store and retrieve data using radio waves to automatically identify people or objects. Automatic identification  of product in much shorter time as compared to manual registration and high level of accuracy have attracted channels of distribution to adopt RFID technique as effective tool to counterfeit drugs. The technique is gaining trust with advancement in technology. Key Words: Counterfeit, supply chain, tracking medication.