Ayush Garg

Packaging is designed to contain a product so that it is unable to interact with the environment. After containment protection is most important function of packaging. The product must be protected against the physical damage, loss of content or ingredients and intrusion of unwanted component of the environment such as water vapour, oxygen, dirt and light. An important role of pharmaceutical packaging is to transform the formulation into an attractive and marketable product. Pharmaceutical companies increasingly are working to improve productivity and reduce costs in their manufacturing and packaging operations. Expanding markets and innovative marketing strategies have led to an increased demand in packaging products. So many issues regarding the pharmaceutical product like stability, sell, patient compliance etc are related with the packaging and in regard to this; present review is done on the various advancements in the packaging techniques and selection of packaging material.